Ultraviolet photo-catalytic oxidation is a technology that was discovered over 30 years ago by the Japanese. This phenomenon is broadly referred to as opposite photosynthesis. Photo catalysis is an entirely natural process where artificial light or sunlight hits a mineral which triggers the decomposition of organic matter.

Titanium dioxide is a naturally occurring mineral compound which is now being used on various man-made surfaces from the interior and exterior surfaces of homes to hotels, commercial buildings, schools, retail stores, hospitals, cars, air conditioning units, windmills, solar panels and more.

It is well documented that photo-catalytic TiO2 is a non-toxic, anti-oxidant which produces hydroxyl radicals (OH-) that have been found to be remarkably effective in the rapid decomposition of organic matter such as fungi, bacteria, and odours. The chemical process of photo-catalysis converts organic matter into harmless elements of water and CO2, which are subsequently released into the air in minute quantities that make their conversion unnoticeable. The atmosphere is full of molecular levels of water molecules such that we are not conscious of their presence.

The chemistry of catalytic reactions means the ingredients triggering the results are never used up in the process, and because the process is "catalytic", once applied to the specified surface, the TiO2 coating product can remain effective for month after month, and even several years.

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